TLDR Marketing 2026-07-31

88% of Reddit users made a purchase last year based on something they found on the platform. Joining that conversation pays off, big time... if you have a strategy. (Buying upvotes isn't going to cut it.)

Discover the inside story of how Sonos built one of Reddit's most trusted brand voices without ever launching a branded account - straight from Sonos's Head of Global Communities Keith Nieves (u/KeithFromSonos), and Rob Fawkes of Standing on Giants. They'll get into why pseudonymity and upvotes make trust nearly impossible to fake, and why showing up early beats showing up in a crisis.

→ Join live on August 5th at 3pm GMT / 11am ET / 8am PT (or RSVP to watch on-demand)

→ Not sure if Reddit is relevant for your business? Read this first

→ See how SoG builds Reddit strategy

AI search visibility depends heavily on whether a model already remembers a brand before it searches the web. A new report found that remembered brands were searched 3.2 times more often than brands outside the model's memory, with search rates of 55.7% versus 17.4% across nearly 4,000 AI responses. Category authority built through press coverage, analyst mentions, partnerships, and consistent brand association appears to increase the odds that AI models will search for and recommend a brand. Strong live content still helps newer brands appear in AI searches, but building long-term brand recognition gives a more reliable path to visibility across future AI answers.

Self-improving marketing is already live, with AI systems running continuous loops that execute and refine their own work. In one case, an SEO loop ran every 2 hours for 9 weeks, while another saw organic sessions jump 85% alongside more efficient paid performance. Each cycle builds on the last, compounding gains over time. As execution becomes automated, the role of marketing shifts toward setting direction and judging outcomes, while the system handles ongoing optimization.

Growing an email list starts with creating discovery content on a consistent schedule and using lead magnets to capture subscribers. Instead of lengthy ebooks or courses, businesses should create quick, actionable resources like templates, swipe files, and checklists that solve a specific problem. These can be repurposed from existing newsletters, social posts, videos, or client materials. Testing new lead magnets monthly and promoting them through social channels, websites, and email flows helps find what drives conversions.

Tinder is trying to get its users out of the swipe screen and into cooking classes and mahjong nights instead. The feature grew out of research into Gen Z's post-pandemic social atrophy, letting users see who's attending an event beforehand and swipe on them afterward rather than in the moment to reduce the pressure of in-person rejection. Nearly 70% of eligible users engaged during a 60-plus event LA pilot, and it's now expanding to 26 cities across the US and Europe by September, one of Tinder's largest financial and engineering bets in a decade.

A research-led website redesign can grow conversions without risking revenue when every change is validated through testing before launch. Churnet Valley Railway used user research to find specific friction points, then rolled out A/B tested updates one page at a time. The homepage redesign increased conversions by 5%, and reusing proven design patterns helped lift Breakfast Train bookings by 10%, Midweek Lunch Train bookings by 48%, and dining page conversions by 13%. The program also showed that practical information, customer FAQs, and richer visuals such as video can increase bookings, which helped the railway sell out its Christmas event after a 7% booking increase.

Most brands optimize for Google while AI answers quietly reroute buyers elsewhere. On August 5, Josh Grant, founder of StackedGTM and former VP of Growth at Webflow, joins AirOps to break down the playbooks turning AEO into revenue this quarter, comparison pages, pricing pages, and third-party proof.

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Alertmouse is a lightweight brand monitoring tool that finds and tracks mentions across the web, including sources Google Alerts often misses. Users set up alerts in minutes, then receive filtered, prioritized results via email or API. It's built for marketers, founders, and creators who want signal without noise or enterprise bloat. Pricing is freemium, and your first alert is free forever. Paid plans are available for additional alerts and usage.

AI search is changing what gets surfaced and cited, making traditional SEO metrics like rankings and traffic less reliable indicators of performance. Growth Advisor Kevin Indig will join AirOps Head of Search Marketing Josh Spilker on August 13 to explain how to measure visibility through citations and share of voice. They'll also cover why methods like last click attribution and prompt tracking can mislead.

Katie Passarello, Co-Founder of PitchWell, explains how AI is changing public relations by making storytelling and media outreach more accessible. The discussion explores how businesses can improve visibility while maintaining the human experiences that make stories compelling. It also highlights why third-party credibility remains important as brands compete with the growing volume of AI-generated content.

Developers distrust campaigns but trust each other, so Cursor built its growth strategy around peer proof rather than paid promotion. It removed setup friction to create an immediate "wow" moment, shipped rough features in public instead of waiting for polish, and used a free tier to drive word of mouth while paid tiers converted engineers at companies like Shopify and OpenAI who started expensing it themselves. Cursor also turned community into its marketing department, paying 300 city-based ambassadors to run hackathons that double as tutorials, content, and recruiting all at once.

Fan Out Fox logs ChatGPT conversations and extracts key data.

A screenshot of how Nick Lafferty, Founding Marketing Engineer from Profound, commented about a product in a thread.

Marketing leadership is hard to hire and retain because the role is fragmented and founders still act as CMO.