Meta’s Muse agent marks agentic web rise

The rising adoption of powerful large language models and autonomous software agents is giving rise to the "agentic web," fundamentally altering how users interact with online services. While these agents offer new efficiencies in tasks like scheduling, shopping, and data retrieval, they threaten traditional web economics by bypassing human-centric advertising, search traffic, and user interfaces. Experts warn that the transition could lead to either a more customizable open internet or a heavily consolidated ecosystem controlled by dominant platforms and closed environments. Open article →