Welcome to the B2A Economy

a16z.news6 min read

The author argues that AI agents are initiating a fundamental platform shift by transitioning from answering questions to executing complex tasks on behalf of users, creating a new "B2A" (Business-to-Agent) economy. As agents increasingly drive web traffic, generate code, and make purchasing decisions, businesses that treat AI agents as primary customers will unlock new growth while others face strategic risks. Early data indicates that AI-referred traffic yields higher engagement and better conversion rates across retail, developer tools, and software platforms. Open article →

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