As search traffic dries up, Reddit announces it’s shifting to a logged-in experience
Reddit has announced a transition toward a primarily logged-in experience to protect its data from AI scraping and combat falling search traffic referrals. In its third-quarter earnings report, the company revealed flat global daily active users and a decline in U.S. users, even as overall revenue and earnings grew significantly. The proposed shift aims to improve ad targeting and personalization, though CEO Steve Huffman acknowledged it is a major evolution for the platform. Open article →
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