Fivetran and dbt Labs merge after rebundling

The author argues that the modern data stack is entering a rebundling phase as individual vendors acquire multiple layers of the stack and major cloud data warehouses expand their offerings. While consolidation reduces tool sprawl and integration headaches, the author warns that it creates deeper vendor lock-in and less predictable pricing. The article advises data teams to carefully review renewals, count integration costs, and maintain open formats to preserve their migration options. Open article →