TLDR Marketing 2026-11-09

The teams building AI make their slides with Pitch. It's how Perplexity, Legora, Poolside, and Synthesia deliver presentations at scale. Now you can:

• Stay on brand: Pitch generates fully editable decks from your templates, so every slide remains consistent.
• Tailor your message: Connect via MCP to personalize slides using data from your CRM or call notes.
• Enable sales: Nurture deals with custom pitch rooms, and track buyer engagement with built-in analytics.
• Work together: Collaborate in one place and see everything being created and delivered.

Learn more about Pitch

TikTok launched a standalone TikTok Shop app in Singapore, Malaysia, Thailand, and the Philippines. The app features livestream and video shopping, exclusive deals, and in-app checkout. The move gives TikTok Shop a dedicated shopping destination beyond its main social app and puts it in more direct competition with Amazon and Temu.

Reddit influences product research and purchase decisions through peer recommendations and discussions that shape Google results and AI-generated answers, even without direct citations. Its organic traffic grew from 46M monthly visits in November 21 to 495M in October 26. An analysis of 58 clients found a median of 9% of LLM responses cited Reddit. Threads also shape buyer expectations through product comparisons and real-world feedback, which can influence third-party reviews and AI recommendations.

Updating YouTube descriptions may improve video visibility in AI search. A Peec AI experiment found that videos with updated descriptions saw a 359% increase in daily AI retrievals, compared with 17% for unchanged videos. Retrievals also rose 293% in Google AI Overviews and 129% in AI Mode. The experiment updated descriptions on 15 of roughly 60 videos. Adding structured details and manual timestamps could help AI systems surface existing videos.

Companies have three ways to position AI in their product strategy. They can pivot into a new AI category when it offers stronger growth potential and solves a clear customer need; they can use AI to stand out in an established category, as Gamma does against PowerPoint and Google Slides; or they can keep their existing positioning and treat AI as a supporting feature. The choice should reflect what customers value rather than AI hype.

Product copy should address not just why customers want something, but why they hesitate to buy it. Instead of repeating benefits and features, identify objections and use copy to overcome them. For example, a water bottle brand could acknowledge that customers already own one, then explain why they might want to replace it if it leaks or makes water taste metallic. Listing reasons customers might not buy can reveal opportunities to improve conversion copy.

Every channel brand fund has a unit of measurement. AI search doesn't, so it stays as a test budget. Join a live panel with AirOps, Paramark, and the creator of Google Meridian on November 20 at 2 PM ET to see how a standard exposure metric could work. Save your spot.

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This free UTM Link Builder creates campaign URLs with tracking parameters for traffic source, channel, and campaign name. It supports optional keyword and content tags to distinguish links. The tool flags formatting issues such as mixed capitalization or spaces. It also detects existing tracking parameters that will be overwritten and automatically adds HTTPS when missing.

People are already searching for what your product answers. A good video answers it and keeps working for itself. In this webinar, Tim Zaal will walk through how to research what people already search around your product, then turn those searches into videos that get found. The free webinar will take place on November 10 at 7 AM.

Marketing engineering uses technical skills to turn repetitive marketing tasks into automated systems. Instead of manually running campaigns, marketers build systems that continuously monitor market activity and identify opportunities. These systems can also produce and distribute content. The goal is to scale marketing efforts and run more experiments without adding headcount. AI coding tools make this possible without requiring a computer science degree.

AI answers named a brand's ideal customer correctly only 60% of the time. Proof points like customer counts rarely appeared, and half of detailed brand descriptions included none. Where information was missing, engines often guessed, and 34% of answers contained an invented fact, most often a price. Positioning held up best when brands stated it simply and repeated it everywhere.

Traditional SEO tools provide data and recommendations but leave execution to users. AI SEO agents go further by working across connected tools to complete tasks such as keyword research and performance reporting. They can run on schedules or respond to requests with limited human input. More advanced agents can manage entire workflows, but publishing and technical changes should still require human approval.

IKEA tests trends quickly with minimal budgets and approval.

Shoppers can text requests or photos to Amazon's agent, which searches and completes the purchase on their behalf.