Latest marketing news from TLDR Marketing

Every issue of the TLDR Marketing newsletter, newest first. Each issue rounds up the latest marketing news (marketing and growth), with every story summarized in a few sentences and linked to its source.

Yahoo’s ad experiments πŸ§ͺ, picking B2B creators βœ…, Substack Success Summit πŸ’‘
Marketing engineering guide πŸ“˜, UTM link builder πŸ› οΈ, new TikTok Shop app πŸ†•
2027 Reddit Moments πŸ—“οΈ, UGC creator ROI 🀷, ecomm CRO win πŸ›’
ChatGPT search volume growth πŸ“Š, content collab formula 🀝, ecomm sitemaps 🌐
AI traffic drives revenue πŸ›’, post-cancel email πŸ‘‚, text overlays on social πŸ™…
Reach isn’t proof πŸ”, offer-focused ads πŸ›’, Instagram algos wiki πŸ“–Β 
Chunking content for AI βœ‚οΈ, teen usage of AI chatbots πŸ§‘β€πŸŽ“,Β  testing incrementality πŸ“Š
AI Mode feeds Google Shopping πŸ›οΈ, comment reply tactic πŸ’¬, B2B event tips πŸ—“οΈ
PR’s resurgence for AEO πŸ“’, lead magnet tips 🧲, identify ad creative fatigue 🧐
Social media for news πŸ“°, B2B ad swipe library πŸ“š, webinar lead gen πŸ’‘
Video ad cheat sheet πŸ‘“, end of the internet πŸ›œ, AI traffic is still small 🀏
Are you on GitHub yet❓, YouTube > Netflix ▢️, 400K followers vs. 40 regulars πŸ§‘β€πŸ§‘β€πŸ§’β€πŸ§’
YouTube Culture Report πŸ“Ί, Microsoft Clarity for AEO πŸ› οΈ, ecomm CRO win πŸ“ˆ
Gen Z trusts creators πŸ›οΈ, DIY animated infographics ⚑, stop chasing GEO 🧐
Consumers rethinking value πŸ’Έ, PR for GEO visibility πŸ“’, Meta ads webinar πŸ—“οΈ
IRL experiences > digital πŸ«‚, who’s measuring AI ROI ⁉️, A24 masterclass 🎟️
When to buy guide πŸ›οΈ, gated content = enemy 🚧, fave writing hack πŸ“
State of B2B GTM πŸ’Ό, ideal Reel length 🎬, how to pitch local newsrooms πŸ“°
Social media wellbeing study 🎭, find content gaps 🧐, brand consistency 🎯
Meta’s TikTok ad ban β›”, bad case studies πŸ‘Ž, boost AI influencer trust πŸ€–